Retailers FAQ


Frequently Asked Questions for Retailers

What is the Shop With Heart Card?
For a minimum contribution of $50, the card provides shoppers a 20% discount during the 10-Day Shopping Event (April 24 – May 3, 2020) on regularly priced merchandise at participating retailers in Houston and surrounding area. 100% of the proceeds from card sales goes the American Heart Association.
What is the American Heart Association?
The American Heart Association is a nationwide, community-based voluntary health organization dedicated to fighting heart disease and stroke. A shared focus on cardiovascular health unites our more than 33 million volunteers and supporters as well as our more than 3,400 employees. Heart disease is the No. 1 killer worldwide, and stroke ranks second globally. Even when those conditions don’t result in death, they cause disability and diminish quality of life. We want to see a world free of cardiovascular diseases and stroke.
When is the Shop With Heart Card valid?
The Card is valid at retailers during an 10-Day Shopping Event, April 24 – May 3, 2020.
Do retailers have to pay to participate in the Shop With Heart Card?
There is no cost to participate in the program. By participating in the programs, retailers are asked to sell a minimum of 2 cards for $50 each. For an optional contribution of $200, retailers can choose to Highlight Their Business and have additional visibility on the printed directory, website and where increase visibility may be applicable.
How do shoppers purchase the Shop With Heart Card?
Cards can be purchased online starting in January 2020. Cards can also be purchased at participating stores starting in April or by contacting the American Heart Association office at 1-832-918-4095.
How do retailers process the sale of Shop With Heart?
Retailers can process card sales via check, cash or credit cards. Each retailer will receive a packet of information, including Shop With Heart Cards. Also inside the packet are credit card forms and an envelope to collect the credit card information, checks and cash to remit to the American Heart Association.
Retailers also have the option to process the Shop With Heart Card sales using a SKU. The Retailer agrees to setup a Non-Merchandise SKU titled ‘Shop With Heart Card’ that will prompt associates to input the sale amount of the card, $50.
How many times can a shopper use their Shop With Heart Card?
Shoppers can use the card on any qualified transaction at any participating retailer during the 10-Day Shopping Event, April 24 – May 3, 2020.
How much does a Shop With Heart Card cost?
The Shop With Heart Card can be purchased for a minimum contribution of $50.
What if shoppers want to share their Shop With Heart Card?
The card must be used by the card purchaser. It is not transferable.
What is excluded when accepting a Shop With Heart Card?
Sale items are not included in purchases with the card. Exclusions are listed for each retailer within the printed directory.
What is the process for honoring the Shop With Heart Card?
Please train your retail associates to ask to see the buyer’s Shop With Heart Card along with a photo ID or credit card. For physical cards, ensure the name on the Shop With Heart Card matches the name on the photo ID or credit card. Once verified, the buyer is granted a 20% discount on all non-sale merchandise.